PageAudit

Free Dark Pattern Scanner

Check your website for deceptive design practices that could trigger FTC enforcement. Scan any URL below for free, with no signup required.

This scanner requires a Pro plan or higher. Running a free Accessibility scan instead.

Results in under 30 seconds. No credit card needed.

Why You Should Scan for Dark Patterns

In 2022, the FTC published a report that put companies across every industry on notice that deceptive design practices would face enforcement action. Since then, the agency has followed through with some of the largest fines in its history.

Epic Games paid $245 million in 2022 over deceptive button placement in the Fortnite item shop that led to unwanted purchases, particularly by children. Amazon was fined $25 million in 2023 for making it extremely difficult to cancel Alexa subscriptions and for retaining children's voice data. ABCmouse settled for $10 million in 2020 after the FTC found the company used hidden auto-renewal terms and made cancellation nearly impossible.

These are not isolated cases. The FTC is actively investigating companies of all sizes for dark pattern violations, and state attorneys general are following the same playbook. If your website uses checkout flows, subscription signups, or cancellation processes, you should know whether those interfaces cross the line into deceptive design.

What This Scanner Detects

Our dark pattern scanner checks your website for 10 categories of deceptive design that the FTC has specifically targeted in enforcement actions. These include pre-checked subscription boxes that add unwanted charges, cancellation flows that are deliberately harder than the signup process, confirm-shaming language designed to guilt users into staying, and hidden fees that only appear at the final checkout step.

The scanner also flags deceptive button styling that makes the preferred action less prominent, fake urgency indicators like countdown timers that reset, roach motel patterns where signing up is easy but leaving is almost impossible, forced continuity charges after free trials, trick questions that use double negatives to confuse users, and visual misdirection that draws attention away from important options.

Who Should Use This

This scanner is built for e-commerce stores, SaaS companies, and subscription businesses that need to verify their checkout and signup flows are not crossing into deceptive territory. If your website collects payments, manages subscriptions, or handles cancellations, you should be scanning regularly.

Marketing teams and UX designers also use our scanner to audit landing pages and conversion flows before they go live. Catching a dark pattern during development is far cheaper than dealing with an FTC investigation after launch.

For a deeper look at how dark patterns work and the fines companies have faced, see our dark pattern examples and fines page. For a step-by-step compliance guide, visit the FTC compliance checklist. Our full Dark Pattern Scanner page has additional details, and you can compare plans on our pricing page.

Frequently Asked Questions

Is the dark pattern scanner really free?
Yes. You can scan any public URL for dark patterns at no cost and with no account required. The free tier lets you run manual scans one page at a time. If you need scheduled monitoring, multi-page scanning, or PDF reports, our paid plans start at $49/month for the PRO tier which includes all three scanners.
What dark patterns does the scanner detect?
Our scanner checks for 10 categories of deceptive design that the FTC has flagged: pre-checked subscription boxes, hidden cancellation flows, confirm-shaming language, hidden fees, deceptive button styling, fake urgency indicators, roach motel patterns, forced continuity after free trials, trick questions with confusing wording, and visual misdirection that draws attention away from important choices.
What exactly is a dark pattern?
A dark pattern is a user interface design choice that manipulates people into doing things they did not intend, such as signing up for a subscription, agreeing to share data, or making an unintended purchase. The FTC defines dark patterns as design practices that trick or manipulate users into making choices they would not have otherwise made. These practices can violate the FTC Act and other consumer protection laws.
How long does a dark pattern scan take?
Most scans complete in 15 to 30 seconds. We load your page in a real Chromium browser, analyze the rendered content for deceptive design patterns, and generate a detailed report. You will see results as soon as the scan finishes.
Is my website at risk for FTC enforcement?
If your website has checkout flows, subscription signups, cancellation processes, or cookie consent banners, you may be at risk. The FTC has been increasingly aggressive about enforcement since its 2022 report putting companies on notice. Fines have reached $245 million. Running a scan is the fastest way to identify potential issues before they attract regulatory attention.